Saturday 13 February 2016

Prophecy International is Looking like a Bargain

I recently wrote a brief post about Prophecy International (ASX:PRO). This is a company I really like. They are experiencing huge growth, and the growth is funding more sales staff to chase more growth.

They are in the business of developing and selling software.

Their two biggest selling (and feature) pieces of software are SNARE and eMite. SNARE is a cyber security monitoring program, and eMite is a business dashboard program. Both are in markets that are growing rapidly. Businesses are increasingly at risk from cyber attack and budgets are increasingly expanding to prevent it. Dashboards are also becoming increasingly used as the amount of data a business produces has expanded hugely in recent years. eMite allows the operations manager to monitor key data and react accordingly. In yesteryear such action wasn't possible until reports were manually produced when the events become historic.

The current SP on offer has prophecy trading on a forward PE of 19. This is for a business growing revenue at 67% and profit by significantly more. That is very good value and looking a couple of years ahead the PE is easily single figures. Their half year results are due to be reported in the very near future which I believe will back up its forecast growth and provide a catalyst to SP appreciation.

Their two primary packages have been acquired in recent years and added to the companies infrastructure. eMite was added last year and is benefiting from the sales network already in place that has proved so successful for SNARE. The company knows how to get the most out of excellent software. It is also on the lookout for earnings accretive additions to its existing portfolio.

Looking at the chart it closed on Friday at its 200 day EMA at 170c. It also bounced off recent support in the low 160s. Monday will be interesting as Wall Street closed heavily in the green on Friday. I expect to see good support and a short term bounce. However, I will wait for a reversal in momentum before getting on board at this stage.



Another thing to consider about the SP is that in appreciated hugely last year. A number of institutions were invested and are likely realising these profits as the world moves into a de-risking phase. Once this pressure alleviates then the relative illiquidity of the shares should see good upwards momentum based on fundamentals.

The value on offer is huge and it is only a matter of time before the SP turns around. Once global concerns stabilise this will be a very interesting proposition. One that I think will end up in the 20k challenge portfolio. While others run and duck for cover, those who can remain rational have the ability to buy solid companies for a lot cheaper than they should be!

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